S U M M A R Y

Brand-focused graphic designer with 23 years of expertise in the action sports industry, including 12 years leading visual identity and brand strategy for Line Skis and Full Tilt Boots. Proven track record managing end-to-end creative direction for seasonal hardgoods, softgoods, and marketing collateral. Expert in translating brand vision into compelling visual experiences that drive product differentiation and market appeal. Skilled at bridging creative vision with manufacturing realities to deliver cohesive, market-leading product graphics and marketing campaigns.

E D U C A T I O N

UI/UX Design Coursework

School of Visual Concepts, Seattle, WA | 2017

Bachelor of Science Media Communications and Technology

East Stroudsburg University, East Stroudsburg PA | 2002

E X P E R I E N C E

Freelance Graphic Designer | Art Director | Brand Strategist

Self-Employed, Lititz, PA | 2018 – Present

• Provide product graphic design and creative direction for premier sports brands including K2 Skis, K2 Snowboards,

Atomic Skis, Armada Skis, FOX Factory, Arcade Belts, and J Skis

• Lead seasonal creative direction for Arcade Belts, establishing brand color palettes and visual strategy across entire

product lineup

• Partnered with Fuse Marketing to deliver design and production support for youth-focused action sports marketing

campaigns and brand activations

• Manage multiple concurrent client projects while maintaining brand consistency and meeting production deadlines

across diverse product categories

Sr. Graphic Designer

Line Skis and Full Tilt Boots, Seattle, WA | 2006 – 2018

• Served as sole graphic designer and brand guardian for two premium action sports brands, leading end-to-end visual

identity across 100+ SKUs annually spanning hardgoods, softgoods, apparel, bags, and accessories

• Partnered with global brand director to establish and maintain comprehensive brand guidelines ensuring visual

consistency across all product lines and marketing touchpoints

• Managed annual creative budget to commission external artists and negotiate vendor contracts, optimizing cost-

effectiveness while maintaining premium brand standards

• Directed all product photography shoots for catalogs, advertising campaigns, and digital platforms, ensuring cohesive

brand storytelling across channels

• Collaborated with product development team to implement innovative materials and production techniques that

elevated brand differentiation while adhering to manufacturing constraints

• Oversaw first article quality control and factory approval processes, ensuring graphics translated accurately from

design to production across international manufacturing partners

• Created all print and digital marketing collateral including advertisements, point-of-purchase displays, catalogs,

promotional merchandise, packaging, and hang tags

• Supervised network of external designers and artists to scale production capacity during peak seasons while

maintaining strict brand integrity

Graphic Designer

Karhu Skis, Burlington, VT | 2002 – 2006

• Served as sole graphic designer for Finnish telemark and cross-country ski brand, creating product graphics and

marketing materials under art director guidance

• Designed seasonal product lines and brand collateral, gaining foundational experience in ski industry design and

production processes

• Worked to deliver graphics from concept through production, developing strong project management and self-

direction skills

Graphic Design Intern

Karhu Skis, Burlington, VT | 2002

S K I L L S

Technical Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Lightroom)

• UI/UX Design Tools (Figma)

• Sketchup

• 3D Rendering (KeyShot)

• Microsoft Office

Professional Skills

• Brand Identity Development & Management

• Art Direction & Creative Strategy

• Product Graphics & Packaging Design

• Vendor Relations & Contract Negotiation

• Budget Management

• Production Coordination & QC

• Photography Art Direction

• Print & Digital Collateral Design