Oiselle Case Study

This was a class project for a client named Oiselle. A Seattle-based by women, for women athletic apparel company. The goal was to bring life and a grittiness to a somewhat sterile looking website. The owner wanted to illustrate empowering women not only through product by building a community for women. 

What follows is a complete redesign of the homepage, category landing page, product page and Run 101. This Run 101 page was intended to give a separate mood from the entire site. Promoting more of a sisterhood where novice runners can gain knowledge and receive advise from small communities of runners. 

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